Based on a review on a post of “Digital music sales increase 50%” from My E-Commerce blog, the sales of digital music increase by 50% while the sales of physical album has decreased by 15% as compared to prior year.
Technology improvement has been rapid nowadays, and internet provides several conveniences to consumers. Therefore, consumers will rather shift to online purchase as compared to physically going to the retail shop to buy the products. One example is music. Purchasing a whole physical album from retailers may be costly as compared to digital music online. Moreover, consumers have increase the usage of portable digital products such as iPod and MP3 player has increased their motivation to purchase music online since they do not have to convert into the playable format in the portable devices.
There are several e-tailers available in the market, such as Amazon.com and eBay. These online sellers encourage consumers to purchase legal digital music from their websites. However, there are several disadvantages when consumers shift from physical album to digital music. One of the drawbacks is the illegal download of music. Illegal downloads exclude consumers from paying and they can simply click on the link to download the intended music from some websites.
Next, there are some risks when consumers search for music online. For instance, they might be exposed to the threat of viruses when they access to unknown websites hoping to download free music from the unsecured address. On the other hand, purchasing physical album will not cause this problem. However, most of the consumers will rather be risk taker when buying music since the original album may be costly. Also, some music lovers only prefer single song from an album. Therefore, they will choose to purchase singles from internet instead of buying the album as a whole.
As a conclusion, although there are several conveniences purchasing music online, consumers shall access to legal website when they choose to buy from e-tailers. Entering into illegal websites may cause some risks to consumers as compared to purchasing physical album from retail shops. To compete with e-tailers, retail shop owners can promote their products by giving out free gifts along with the album, as this advantage cannot be obtained from online purchasing.
Related link:
http://ecommerze.blogspot.com/search/label/e-Tailing
Technology improvement has been rapid nowadays, and internet provides several conveniences to consumers. Therefore, consumers will rather shift to online purchase as compared to physically going to the retail shop to buy the products. One example is music. Purchasing a whole physical album from retailers may be costly as compared to digital music online. Moreover, consumers have increase the usage of portable digital products such as iPod and MP3 player has increased their motivation to purchase music online since they do not have to convert into the playable format in the portable devices.
There are several e-tailers available in the market, such as Amazon.com and eBay. These online sellers encourage consumers to purchase legal digital music from their websites. However, there are several disadvantages when consumers shift from physical album to digital music. One of the drawbacks is the illegal download of music. Illegal downloads exclude consumers from paying and they can simply click on the link to download the intended music from some websites.
Next, there are some risks when consumers search for music online. For instance, they might be exposed to the threat of viruses when they access to unknown websites hoping to download free music from the unsecured address. On the other hand, purchasing physical album will not cause this problem. However, most of the consumers will rather be risk taker when buying music since the original album may be costly. Also, some music lovers only prefer single song from an album. Therefore, they will choose to purchase singles from internet instead of buying the album as a whole.
As a conclusion, although there are several conveniences purchasing music online, consumers shall access to legal website when they choose to buy from e-tailers. Entering into illegal websites may cause some risks to consumers as compared to purchasing physical album from retail shops. To compete with e-tailers, retail shop owners can promote their products by giving out free gifts along with the album, as this advantage cannot be obtained from online purchasing.
Related link:
http://ecommerze.blogspot.com/search/label/e-Tailing
I support this post^^
ReplyDeletefor me i also prefer go for e-retailing, because it is easy and cheap.
Thx sharing~~